Analyst: Review Scores Least Important Factor For Game Purchases (Gamasutra)
Many game publishers consider score aggregators like Metacritic and GameRankings to be a major indicator of their games’ quality, frequently citing score data in dialog with their investors to demonstrate how the outlook for their portfolio is improving. But game reviews and scores are far from a major factor in consumer purchases of games, finds a new fall-season survey by Cowen Group analyst …